Thank you for Taking My Quiz!
Your report should arrive in about 15 minutes.
I delayed the email because there is something you need to know first…
When I say “bridge” I am talking about a bridge that you need to build to help you get from this side of the canyon to the other side, where financial freedom is.
There are millions of ways to build a bridge. But there is a right way & wrong way to do it.
If your goal is financial freedom, the best bridge for you is what I call a rope bridge...
A rope bridge is simple, fast & affordable.
Anybody can build one.
But not anybody can build the Golden Gate Bridge.
The planning process for the Golden Gate Bridge started in 1919. The project was completed in 1937.
It took 18 years to build.
And they had architects, engineers, technicians, machines & tools to help them.
It would probably take one person a dozen lifetimes to build a bridge like that, by themselves.
And that is exactly what entrepreneurs tend to do.
They see a grand vision, they know it's BIG, so they get started at once... and they bust their hump for a decade until they realize that they just can't take it any more.
They are out of energy, money, time & even relationships.
So what is the solution?
Build a rope bridge FIRST.
Start with a more simple & practical goal... like financial freedom.
If you can get financial freedom, then you can get time freedom.
If you can get time freedom, you can play golf & enjoy the process of building your team of trusted advisors that will help you build your vision and actually get it complete in your lifetime.
In my opinion, you are not ready for your grand vision until you are financially free.
There is too much pressure.
There is not enough time in the day to get all the work done.
You are forced to wear TOO many hats.
You will always be out of money.
And your family will resent you.
That's called survival mode.
You need to get out of survival mode.
You need to take care of yourself before you can take care of others.
If your expenses are 5k/mo, you need to create 10k/mo+ in passive (or at least residual) income so that you can work on your dream bridge in peace... and enjoy the process... without the jaded family & angry employees.
Spend a couple years creating THAT... and your family will respect you again, your dreams will be renewed & it will feel like everything you touch turns to gold.
I think the rope bridge is the pre-requisite to the dream bridge.
The purpose of your rope bridge is to serve your dream bridge.
You keep your dream bridge in the back of your mind, and put the rope bridge in the front of your mind, for a couple years, so that the dream bridge is possible.
Once the rope bridge gets you to the other side, you are ready to begin planning your dream bridge.
And before you begin construction of the rope bridge, you need a simple plan… which is what the report is.
But before you check your email, let me explain a little more about your result...
In my opinion, you should build a CPA bridge, because based on your answers, it appears that your best opportunity is to get new customers.
If I was in your shoes, the bridge I would build is a CPA bridge.
CPA is a metric we use in marketing to ensure that our advertising dollars get used wisely.
There are 3 primary metrics we use to optimize the growth of any business: CPA, AOV & LTV.
CPA stands for “cost per action”. This is the amount of money you spend to acquire a new visitor, lead or customer. If you cut your CPA in half, with all else being equal, you can afford to acquire twice as many customers.
AOV stands for “average order value”. This is the amount of money the average customer spends per transaction. If you double your AOV, with all else being equal, you double your revenue.
LTV stands for “life-time value”. This is the amount of money the average customer spends over the life of their patronage with your business. If you double your LTV, with all else being equal, you double your revenue.
These 3 metrics represent the way Jay Abraham measures success in business.
If you don't know who Jay Abraham is, he has helped more than 10,000 businesses in over 1,000 industries succeed.
He is directly responsible for more than $20 billion in sales. He is trusted by FedEx, Tony Robbins, Daymond John & many other big names.
Jay Abraham says there are only 3 ways to grow a business:
1. Get new customers
2. Get customers to spend more per transaction
3. Get customers to complete more transactions
CPA is the metric we use in marketing to get new customers.
AOV is the metric we use in marketing to get customers to spend more per transaction.
LTV is the metric we use in marketing to get customers to complete more transactions.
The reason I think CPA is more important for you then the other 2 is because the answers to your questions indicate that getting new customers is your best opportunity.
This is your chance to capitalize on your ideas.
Tracking & optimizing your CPA means that you go through ideas like a scientist goes through chemicals.
CPA is experimentation mode.
You see an opportunity, you build something & then you see how the market responds.
But there is a right way to do this & a wrong way.
The wrong way is to spend all of your energy, money & time on it.
The right way is to spend as little of your energy, money & time on it as possible.
But if you are like most entrepreneurs, you struggle to finish what you start.
You see a problem in the world, you create a solution & then you spend energy, money & time to bring it to market, only to find out that something went wrong.
Rather than force the success of your product or service, my suggestion is to experiment with marketing to see what causes the market to buy... before creating your next product.
You may have heard the saying "minimum viable product".
I am suggesting that you take that to another level.
I am suggesting that you create a "minimum viable campaign".
This is a marketing campaign that is designed to see if your product idea is good.
Rather than doing pressure sales & hypey marketing to persuade the market to buy your product, you are taking all of your product ideas and testing them against each other to see which one the market actually WANTS to buy.
When they want to buy from you, you don't need pressure & hype.
This could save you a ton of energy, money & time from creating products that you think will work, but don't.
This allows you to see if it will sell before you make it... rather than get depressed when 100k and years of your life go down the drain when you find out the hard way that nobody is willing to pull out their credit card for your idea.
You don’t need to go through that embarrassment & struggle if you follow my plan.
And my plan is to build a CPA bridge.
You track how much it costs to get a new customer for each marketing campaign & you see which one has the highest ROI.
If it costs you $50 to get a new customer and the purchase price is $100, you have yourself a winning idea.
And the metric you used to find out that it costed you $50 is CPA.
CPA answers the question “how much are you paying to acquire a customer?".
The lower your cost, the more customers you can get.
The best way to do that is to model someone who is great at it.
That person is Justin Brooke, owner of AdSkills... a company that specializes in teaching entrepreneurs how to get new customers using online advertising tools like Google & Facebook.
He is the online advertising expert that trained many of the online advertising experts out there today.
He ran ads for Agora Publishing, which sells over a billion dollars per year in information products.
He tried everything. He saw all the data. He experimented daily. And he had a practically unlimited budget.
He knows what works, and more importantly, what doesn’t work.
It’s easy to spend money on these channels & even easier to waste that money.
But if you learn the right way, the first time, you can reduce your advertising expense... dramatically… which means that you can afford to test more of your ideas in order to find the homerun.
I believe in Justin so much that I invested 2.5k in his program:
But I know how you can get it for free.
Russell Brunson licensed Justin’s trainings and is running a special right now where you can get free access to all of it, for 2 weeks, click here to get more info.