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Nick Graff

Google Ad Buyer

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Access 90% Of The Web & Double Your Website Traffic 

By Leveraging Google Ads & All Of Google's Technology

How It Works

You pay Google to send you website visitors. They charge you based on an auction. If you are using a common approach that all of your competitors are using, you will pay a premium for every visitor. If you use little-known methods, you can get visitors for a fraction of the price. There are 3 primary ways you can get qua

Search

Make your ads appear when someone types your brand name, your competitor's brand name or anything related to what you sell.

Display

Get your ads on millions of websites. You choose which website you want your ad to display on, and your competitors will never know.

Remarketing

Remarketing is like following up with a customer on the phone, except you can do it at scale, using video, text or any medium you choose.

They must be used in conjunction with each other. If you only use one, you are not only limited by the quantity of inventory you have access to, but you are also not leveraging "force multiplier". Force multiplier is when you exponentially increase the value of something because you leverage the power of compounding & multiplication.


One of the reasons the US military is the best in the world is because of force multiplier. We have the Army, the Marines, the Navy, the Air Force, etc... we actually have 17. This means that our intelligence, our manpower, our technology is so great that we are 17 x 17 more powerful than a country with only one branch of military.


17 x 17 = 289


We are 289 TIMES more powerful than a country that only has one branch... not 17 PLUS 17.


This is important to know as an advertiser because there are many branches of advertising

  • Digital Ads
  • Direct Mail
  • Print Ads
  • Billboards
  • Yellow Pages
  • And so on

Over time, smart companies add a new branch, as soon as they can. But they do it strategically. They do it carefully. They are patient. They wait for the right moment.


Novice advertisers try to do them all at once, before making one branch profitable.


This means that they spread their energy, money & time thin. Instead of making one branch work, they make 17 branches fail. They run out of resources before any single branch has the time to grow.... and become profitable.


The good news is when you make one branch profitable, you have profit, which means you can fund the 2nd branch with the profit from the first branch. And then you can use the profit from branch 1 & branch 2, to fund branch 3.


It's a snowball effect.


The first one is the hardest & every subsequent branch of advertising gets built quicker, easier & without using your own money.


Imagine having 17 branches of advertising. You would be 289x more powerful than your competitor who focuses only on Facebook ads or direct mail or billboards.


IT all starts with one branch.


You have to choose which branch makes the most sense for your business.


I chose to specialize in Google Ads because of its breadth. Google gives you access to 90% of the web. They own Google search, Google display, YouTube, Gmail, AdMob, Google Play, Google Maps, Google Chrome, Android & around 100 other products & services... all designed to attract people so they can sell ads to advertisers.


Facebook can't say that. They can't reach 90% of web users. They are limited to how many people sign up to Facebook AND use it. If half of your tribe doesn't log in to Facebook today, you instantly eliminate 50% of your reach.


And direct mail has a cost problem. You have to spend $1 or so just to get a message in a mailbox. And most people sort their mail over a garbage can. With Google Ads, $1 gets you a website visitor. This is someone who raised their hand & said "yes, I am interested in what you said in your ad". With direct mail, you are doing good if one in fifty raises their hand.


With that said... each of these methods work. You can use each of them as a branch of your advertising military. But, I just wouldn't START there. I would start with Google Ads because it's the low hanging fruit. It's the best combination of quality, quantity & price... that I am aware of.


If I was starting all over, I would create a dozen campaigns in Google so that I can find one homerun campaign that matches the right audience, to the right message, to the right offer.


Once that is dialed in, I would add Facebook.


Once that is dialed in, I would add direct mail.


Once I get those 3 working together, I would re-evaluate. 


Is it better to trim the tree?


Or, is it better to graft-in a new branch?



3 Primary Ways To Use Google Ads

Business Analyst at Misoft Consulting

Beware!

This means that you will need to research, analyze & track your competition, as well as stay on top of trends as Google changes their algorithm, builds new tools & deprecates tools that you are currently using.

 Product Features Column Styles

Feature 1

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Feature 2

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Feature 3

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This is H1 Title

Rubik regular, 58px, #ffffff

This is a "content playground" for the "Quick ti edit" landing page set in Thrive Architect. If you like building your own pages, this is the perfect basis to start from. You can use this page and remove elements you don't need, to create your own layout for almost any purpose. You can also save any of the elements here as content templates, so you can use them throughout your site.

Image with hover effect

This is a H2 Title

Rubik bold, 34px, #ffffff


This is a "content playground" for the "Quick ti edit" landing page set in Thrive Architect. If you like building your own pages, this is the perfect basis to start from. You can use this page and remove elements you don't need, to create your own layout for almost any purpose. You can also save any of the elements here as content templates, so you can use them throughout your site.

Image description goes here

This is a H3 Title

Rubik bold, 24px, #ffffff


This is a "content playground" for the "Quick ti edit" landing page set in Thrive Architect. If you like building your own pages, this is the perfect basis to start from. You can use this page and remove elements you don't need, to create your own layout for almost any purpose. You can also save any of the elements here as content templates, so you can use them throughout your site.

This is a dark CTA section 

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This is a light background section

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This is a light section with lead generation element

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This is a dark background section

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This is a testimonial group

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Juliana Stewart

Business Analyst at Misoft Consulting

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Mark Jones

Business Analyst at Misoft Consulting

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Phil Parker

Business Analyst at Misoft Consulting

This is an example of a styled list

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Benefit 1


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Benefit 2


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Benefit 3


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This is a note or highlight box

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis nec suscipit metus. Morbi malesuada sollicitudin pharetra. Aliquam vitae lectus quam. Sed finibus a nisi sit amet facilisis. Aliquam sed congue orci.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis nec suscipit metus. Morbi malesuada sollicitudin pharetra. Aliquam vitae lectus quam. Sed finibus a nisi sit amet facilisis. Aliquam sed congue orci.

This is a note or highlight box

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis nec suscipit metus. Morbi malesuada sollicitudin pharetra. Aliquam vitae lectus quam. Sed finibus a nisi sit amet facilisis. Aliquam sed congue orci.

This is lead generation section 2

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