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Nick Graff

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Thank You For Taking My Quiz!



The complete report should arrive in about 15 minutes.



Here is what you need to know to fully understand the report:

In case you didn't know, I like to call your low hanging fruit a "bridge".

It's a bridge that you can build, to get to your goal.

Maybe your goal is financial freedom.

Maybe your goal is to enjoy your work.

Maybe your goal is to help people.

Maybe it's all 3.

Whatever it is, you need to build a bridge to get it, and the best way to build a bridge is to determine where it should go, how big it is, how fancy it will be, what your budget is, what the deadline is, etc... in advance.

The planning process for the Golden Gate bridge started in 1919. The construction began in 1933. The project was completed in 1937. 

See how much time went into planning?

The good news is, for your bridge, it doesn't have to be anywhere near that complicated.

It could be something as simple as "I want to write a 7-day email sequence to rebuild the relationship with my flock".

That would be a good bridge to build, if you think it is the best way to achieve your goal.

Using the Golden Gate Bridge analogy... if it took 14 years to plan and 4 years to build... you can expect to spend 3x as long planning, preparing, thinking before you begin to work with your hands.

What are you going to say in the emails? How are you going to say it? Who are you writing to? What are their needs? What are their dreams? What technology are you going to use? Do you have any help? How many hours per day can you spend on this project? What is the consequence if you don't finish on time? What is plan B, if plan A doesn't work out? 

I am not suggesting that you have to follow an exact science, all I am saying is that your chances of success are greater if you think the whole thing through before you begin building... and more importantly that you make a promise to yourself to finish the bridge. Meaning, if a new, better opportunity comes along, you say no.  

And you might have already done most of the thinking... so it's possible you can start building right away.

With that said, let's get back to your result...

What is CPA?

I said that your low hanging fruit is CPA, because based on your answers, it appears that your best opportunity is to get new customers.

CPA stands for "cost per action".

The word "action" is used because it can be used in many contexts.

It could be used to measure "cost per lead", "cost per customer", "cost per visitor", etc.

So you can use CPA to measure whatever you want.

I tend to use it to measure the cost to acquire a customer because it forces me to think about quality. You can track cost per lead, but that doesn't mean you get a high quality lead. You can generate $1 leads, but if they live in a different country and they hate to come in your store to buy, the $1 was wasted.

When you track CPA, you are tracking the expense side of customer acquisition. It doesn't take revenue into account.

It answers the question: “how much are you paying to acquire a customer?".

The lower your cost, the more customers you can get.

The mistake many entrepreneurs make is they don’t track this number & their cost can get out of hand.

For example, let’s say it’s costing you $100 to acquire a customer.

If you got that cost down to $50, with all else being equal, you just doubled your business.

So my suggestion is to look at how much you spend to acquire customers and optimize it.

The best way to do that is to model someone who is great at it.

That person is Justin Brooke, owner of AdSkills... a company that specializes in teaching entrepreneurs how to get new customers using online advertising tools like Google & Facebook.

He is the paid traffic expert that trained many of the paid traffic experts out there today.

He ran ads for Agora Publishing, which sells over a billion dollars per year in information products.

He tried everything. He saw all the data. He experimented daily. And he had a practically unlimited budget.

He knows what works, and more importantly, what doesn’t work.

It’s easy to spend money on these channels & even easier to waste that money.

But if you learn the right way, the first time, you can reduce your advertising expense... dramatically.

I believe in him so much that I invested over 2k in his program:

But I know how you can get it for free.

Russell Brunson licensed Justin’s trainings and is running a special right now where you can get free access to all of it, for 2 weeks, at this page.

Nick