I said that your low hanging fruit is AOV, because based on your answers, it appears that your best opportunity is getting customers to spend more per transaction.
AOV stands for "average order value".
If a customer spends $100 on average, per transaction, your AOV is $100.
AOV is the revenue side of customer acquisition. It doesn't take expenses into account.
The more your revenue, the more customers you can get.
It answers the question: “how much revenue do you generate from each transaction?”.
The mistake most entrepreneurs make is they don’t track AOV & they don’t make compelling offers.
When you go to Best Buy & check out, they ask you if you would like to add the Geek Squad service.
Unless you are a tech wizard, you probably appreciate the offer because you know that things go wrong with tech and fixing it will be a major source of frustration.
If their average transaction is $100 and they can get it up to $125 by asking a question, it's a no-brainer.
If an average customer spends $100 per transaction & you get that up to $200, with all else being equal, you just doubled your business.
So my suggestion is to look at how much customers spend per transaction, on average, and optimize it.
The best way to do that is to model someone who is great at it.
That person is Russell Brunson.
He built his business to $100M/yr in revenue on the back of AOV.
No matter what situation you are in, if you are an entrepreneur, and you are trying to sell your products & services, Russell has a product or service that will help you accomplish that.
So when customer A has problem A, he makes them offer A.
And when customer B has problem B, he makes them offer B.
This allows him to make his customers happy AND make a profit.
And he teaches his whole system to his entrepreneurial customers, like you.
When I got started building funnels, I got hired by a company that invested in Russell’s Funnel Hacks program… which was $997. He taught everything from soup to nuts, so that if you were brand new, you had the whole encyclopedia... or if you were more experienced, you could pull the chapters out that were most applicable.
Many entrepreneurs succeeded with Funnel Hacks. So Russell’s company exploded. He learned a lot about many types of businesses, he improved his system & then he rebuilt Funnel Hacks training, improved his software, rebuilt the offer & called it “Funnel Builder Secrets”... then raised the price to $1,997.
He has since sold over 10k copies of Funnel Builder Secrets at $1,997.
Hundreds of his students have used Funnel Builder Secrets to sell at least $1M in products/services… and he can prove it.
And I know how you can get Funnel Builder Secrets for free.
He is running a promo right now where you can get free access for 2 weeks.
If you are seeing this page, the promo is still running and you can get more info by clicking on this link.