Online marketing for me has very quickly turned into a lineup of mini projects that has had me bouncing around unnecessarily. I have a hard time keeping on point. Nick, you have been spot on with meeting your deadlines. My industry has been a tought nut to crack, but your ability to analyze the small metrics in the right order and to consult with others when the problem has been more challenging speaks volumes to your diligence. I am happy to be working with you.
In this section you’ll explain what will happen during the strategy call, the goal is to reassure your future client that this will be valuable for them and that it won’t just be a sales pitch. You want them to understand that this is not a waste of time.
Here you tell them what your part of the job is before hopping on the call (eg. looking at their website, analyzing their brand, checking their social media engagement, …)
What’s going to happen during the call? What are the benefits your future clients will get?
Tell them what they will get away with or what will happen after the call. Ideally you want to have a clear tangible result after having the call
I grew up in an entrepreneurial family. I bought my first investment property when I was 19 & got into Real Estate full time when I was 21. When the economy crashed in 2008, I pivoted into marketing because I loved generating leads. I have contracted for a dozen companies & found a lot of chaos in their marketing systems. Now I consult small businesses to help them simplify their marketing system with the goal of doubling revenue, while improving customer experience.
Here you’ll show more social proof. At the end of each call (or shortly after) ask what they thought about the call and if you can quote them.Try to answer common objections such as wasting time, getting forced to buy, …
Retirement Income Certified Pro
If there were a Masters Degree for Digital Marketing, Nick Graff would receive an honorary degree! My working relationship with Nick hgas been a pleasure and productive. I highly recommend Nick and his professional services to business owners who want their marketing programs to flourish in the 21st century economy. Thank you much Nick for all your advice and service.
Advertising Agency Owner
Nick Graff is awesome at email series writing. I've hired writers for years & Nick wins the gold medal in my book for one of the best email series writers around. His grasp of the conversion funnel is very mature and trained. Thanks Nick, great job mate.
Beauty Salon Consultant
Nick is easy to work with and understands conversion funnels better than everyone else I have talked to. He is a great copywriter and gave me some great ideas which are going to help me expand my digital product line and ultimately increase revenues. I am so excited about what Nick is building!